How much money Instagram influencers earn

a man wearing a purple shirt: Tyler Chanel is a "micro" influencer with under 15,000 Instagram followers. Courtesy Tyler Chanel© Courtesy Tyler Chanel Tyler Chanel is a "micro" influencer with under 15,000 Instagram followers. Courtesy Tyler Chanel
  • Influencers on Instagram earn money in a multitude of ways.
  • From sponsored content to getting tips on IG Live, creators balance several streams of income.
  • We spoke with dozens of creators who shared how much money they earn.
  • See more stories on Insider's business page.

    • Instagram and influencers go hand-in-hand.

    The Facebook-owned social-media platform has become a primary stage for influencers launching their careers. And they don't need millions of followers to earn money on Instagram.

    As more brands turn to smaller creators like "nano" or "micro" influencers with under 100,000 followers, establishing a career as a creator is no longer a pipe dream.

    But it's not so straightforward to start earning money on Instagram. Unlike YouTube, Instagram doesn't yet have a comparable payment system in place like YouTube's Partner Program. Typically, influencers rely on sponsored content to make a living. From posting a picture to the main feed with #ad to sharing swipe-up links in a series of Stories, sponsored content takes on many different shapes.

    Rates for these types of brands also vary.

    Each deal has to account for an influencer's following, engagement metrics, and niche, while also calculating added fees like exclusivity, usage rights, and timing.

    Sponsored content, however, isn't the only income generator for these influencers - although it is generally the most lucrative.

    Influencers also make money on Instagram through commissions on affiliate links, selling merchandise and DTC products, and monetization tools the platform is slowly rolling out.

    Insider has spoken with dozens of Instagram influencers about how much money they charge brands for sponsored content and how else they make a living using the app.

    Here's a comprehensive breakdown of Insider's Instagram money log series:

    Working with brands on sponsored content is how many influencers earn an income on Instagram.

    But how much money do influencers actually charge for these deals?

    Here's a full breakdown of our coverage:

    "Macro" and "Mega" influencers
  • Alexa Collins, a lifestyle influencer with 1.2 million followers
  • Katy Bellotte, a lifestyle influencer with 176,000 followers
  • Macy Mariano, a travel and fashion influencer with 102,000 followers
  • Jade Darmawangsa, a YouTube creator (382,000 subscribers) with 52,000 Instagram followers
  • Symphony Clarke, a TikTok creator (200,000 followers) with 26,000 Instagram followers
    • Micro influencers
  • Jehava Brown, a travel and lifestyle influencer with 70,000 followers
  • Nick Cutsumpas, a plant influencer with 63,700 followers
  • Ashley Jones, a fashion and lifestyle influencer with 45,000 followers
  • Emma Cortes, a lifestyle influencer and podcast host with 38,000 followers
  • Britney Turner, a lifestyle influencer with 27,000 followers
  • Caitlin Patton, a lifestyle influencer with 22,000 followers
  • Gigi Kovach, a part-time lifestyle blogger and mom of two with 13,500 followers
  • Tyler Chanel, a sustainability influencer with 12,000 followers
    • Nano influencers

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    From earning a small commission through affiliate links to getting tipped by followers on an Instagram Live, there's a menu of supplementary sources of income for creators on Instagram.

    How much money do influencers make through links or selling their own products?

    Affiliate marketing

    Influencers use platforms like LiketoKnow.it and ShopStyle to generate affiliate links, or discount codes provided by brands, to earn a percentage of sales.

    Read more:

    Getting tips via Instagram Badges

    In 2020, Instagram announced "Badges", which allows fans to tip creators who livestream on the app. Instagram also started paying some creators who use Badges with "Bonuses" in June.

    Read more:

    Selling direct-to-consumer products and merch

    Influencers can sell their own products and merchandise directly through Instagram's shopping features, or leverage their audience to promote their own brands and DTC products.

    Read more:

    Reselling clothing

    Resale apps like Poshmark, Depop, and Etsy have become lucrative small businesses for many Instagram creators.

    Read more